TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned
The Origin of Nike's "Just Do It" Slogan | Reader's Digest
Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
The history of Nike's Just Do It slogan – Creative review